Get the Watch Right, Then Stop#
The watch, because it matters most#
Decide three things before looking at anything: strap, case size, budget. That order saves you from falling for something that doesn’t suit your wrist.
Research online, then try it on in a shop — the size especially is impossible to judge from a photo. Reasonable starting points are the Seiko SARB or SNK, the Tissot PRX Powermatic, or the Hamilton Khaki Field. If you’re spending properly, the Cartier Tank, a Rolex Submariner, or the Omega Seamaster.
One note on size: 33–41mm covers most wrists comfortably, and the era of enormous watches is behind us.
The rest#
- Necklaces and bracelets. These do nothing practical and that’s fine — they exist because you like them. Silver or gold, shorter length, a pendant rather than a bare chain. Pyrra and Miansai at sensible prices, David Yurman if you’re going further.
- A real dop kit. Graduating from the plastic bag that came free with something to an actual leather one is a small upgrade you feel every time you pack.
- A grown-up bag. Leather or leather-trimmed backpack, or a duffel. Carl Friedrik, Troubadour, Filson, Shinola. Start in black or brown. A grown man in a school backpack is the thing to avoid, not backpacks as a category.
- Sunglasses — never buy these unseen. The one item where fit is everything, and faces vary too much for a photo to tell you anything. Moscot, Oliver Peoples, Persol.
- A slim wallet. Audit what you’re actually carrying first, throw out most of it, then buy a card holder or pocket organiser rather than a bulging bifold.
- A plain leather belt. Thin, brown or black, ordinary buckle. Around $100 is genuinely as much as this needs to cost, and it’s back to being useful now that shirts get tucked again.
What’s actually being said#
Strip the brand names out and the advice is consistent: buy for fit, and signal nothing.
Every category repeats it. Plain buckle. No monogram. Simple chain. Smaller frames. The accessories that work are the ones that don’t announce themselves, which is a slightly odd conclusion for a list of accessories and is also clearly right.
There’s a useful test buried in it — the “what would Bond do” question, applied to whether you pull out a slim card holder or a velcro wallet on a date. Silly framing, correct instinct: would this object make sense to someone who isn’t thinking about it at all?
One thing to hold lightly#
Advice like this always arrives attached to a lot of shopping, some of it from brands with a stake in the recommendation, and the price points run from $100 to genuinely serious money.
The framework survives that, though. Fit over brand, few over many, plain over loud — none of it requires the specific items. A $40 belt that fits properly does the same work as a $100 one, and the watch guidance is about your wrist rather than which name is on the dial.
A few small things to try#
- Decide your strap, case size and budget before you look at a single watch
- Empty your wallet, keep only what you used this month, and buy something slim
- Try sunglasses on in person, whatever the internet costs less
- Count the logos currently visible on you, and remove one