Break the routine deliberately#
The season vanishes when it’s spent in the same places. Swap a few of them out:
- A classic car show
- An art gallery
- An outdoor concert or an evening of theatre
- A winery, or a hotel bar with a view
- Cigars and whisky on a terrace
- Dinner outside, and a rooftop at sunset
None of that is expensive or difficult. It’s just different, and different is the entire mechanism by which a memory gets stored.
Plan one anchor#
The most useful idea here is the anchor memory — a single planned trip that the whole summer hangs off.
It doesn’t have to be Italy or Greece. A cottage weekend, a road trip, a city two hours away you’ve never bothered with. What matters is that it’s actually planned: a weekend chosen, a place booked. “We should do something this summer” is how August ends with nothing in it.
Go outside and get in the water#
Summer is the one stretch where you can improve your health without a gym routine at all. Walk more. Swim. Bike. Take a tennis lesson, join something.
And chase water specifically — lakes, the sea, a boat, a harbour walk after dinner, an afternoon doing very little by a river. These are the experiences you genuinely cannot manufacture in January, which makes them the ones worth spending the season’s effort on.
Learn one thing by September#
A good summer should leave behind more than photographs.
Grilling properly. Two or three summer recipes. Decent iced coffee, or a cocktail you can make without looking it up. A better golf swing. Photography. Or depth in something — wine, architecture, cars, watches, old films, music.
The line worth keeping: the most interesting men are usually the most interested ones. Curiosity is the whole trick, and it’s more attractive than any of it.
Make the house feel like summer#
Most men think about where they’re going and what they’re wearing and never about where they live, which is where the majority of the season actually happens.
Clean it properly once. Move the furniture. Swap to breathable bedding. Open the windows. Buy plants, and flowers occasionally. Get the balcony or the deck usable — chairs, a table, something to cook on.
Have people over#
A gentleman isn’t only someone who dresses well. He’s someone who gets people in the same room and makes them glad they came.
A barbecue is enough. Pick the date, send the message, sort out food and music, take ownership of it rather than waiting to be invited to something. And never turn up at someone else’s empty-handed.
Then slow down enough to notice#
Take the holiday. Log off earlier. Put the phone somewhere else.
The best summer memories are almost always the plainest ones — a long walk with someone visiting, a drive with the windows down, an hour reading in a park. Nobody’s favourite summer memory is a notification.
The enforcement mechanism#
Write down ten things that would make this your ideal summer, then tick them off before September. It’s slightly corny and it’s the only reason any of the above actually happens.
Clothing-wise there’s very little to decide: linen, and shoes you can step into. Loafers, espadrilles, suede slip-ons. Sunscreen daily. That’s the uniform, and it takes about ten minutes to sort so you can get on with the rest.
A few small things to try:
- Write the ten-item list today, not in August.
- Book the anchor weekend this week while dates are still free.
- Pick one thing to be able to do by September.
- Host something small before the month is out.